Usage

As the person responsible for the DAM, Ron has various uses for assets. These include:

  • downloading approved product images for use in campaigns and on the company's product website

  • the provision of videos for sales for integration into product presentations

Whenever you use an asset, you normally use it outside of the Media Pool module. In the simplest case, you would download an asset and save it locally. Media Pool provides a number of different options for using assets:

When you save an asset, you download it from the Media Pool and save it locally on your computer. When saving the assets, you can change them using rendering schemes. For more information, see Save.

When you send an asset by e-mail, you make it accessible to other persons. They may be other users or persons with no access to the Media Pool. You can send the asset as an attachment or link. When sending assets by e-mail, you can change them using rendering schemes. For more information, see E-Mail Delivery.

If an asset is provided for publication on a channel, it is monitored by the system. In certain events defined for the channel in the module administration, the third-party system is informed. The third-party system processes the asset based on its programming and, for example, posts the asset to a social media platform. Rendering schemes are used for publication through a channel. For more information, see Publication Channels.

The assets from the Media Pool can be used in other modules (for example, you can use them as items in the Marketing Shop or templates in Brand Template Builder). For further information, see In Other Modules.

When saving or sending assets by e-mail, you can change them using rendering schemes. Rendering schemes group together output formats for specific purposes, such as for downloading assets in various formats as PDFs or for using graphics with a low resolution in web applications. The output formats correspond to the technical possibilities for converting and outputting the assets.

For more information, see Rendering Schemes.

Note the special issues for sending InDesign files with linked images. For further information, see Using InDesign Files.